Social media management for a towing company
Nobody follows a tow yard for entertainment. Social earns its place for three reasons: it proves you are staffed and active, it recruits drivers in a market where drivers are the constraint, and it keeps you visible to the shops and property managers who feed you work.
Post real jobs. A winch-out from a ditch, a low-clearance garage extraction, a loaded rollback at sunrise, a new truck, a driver hitting five years. Three posts a week, shot on the yard phone, scheduled a week out. Before an ice storm or a holiday weekend, post your coverage and your number, because that is when locals go looking. The mistake is paying for daily generic memes and traffic-safety graphics that mean nothing locally. Two weeks in, working looks like a complete profile, a dozen posts of actual work, and messages answered inside the hour, because a fair share of them arrive as job requests rather than comments.