Facebook and Instagram ads for a towing company
Nobody scrolls Instagram looking for a tow, so Meta is not your emergency channel. It buys the planned work: junk car removal, long distance transport, motorcycle hauling, seasonal winch-outs. It also keeps your name in front of the shops and property managers who send repeat business.
Leads run $8 to $25, which looks cheap next to Google until you notice half are cash-for-junk-car tire kickers. Judge Meta on booked jobs, never on lead count. The creative that works is your own truck, filmed on a phone, doing something real. A rollback loading a wrecked sedan on a wet shoulder beats any designed graphic. Fifteen seconds, captions burned in, a price range on screen. The common error is boosting a post with no offer and no phone number, then deciding Facebook does not work for towing. After two weeks the honest test is whether salvage and transport calls covered the spend twice over.