Local SEO and Google profile for a towing company
The map pack is where emergency demand lands. Three listings show, the caller taps one, and the order is decided mostly by distance, category, review volume and how complete the profile is. Two of those four you can fix this week.
Set the primary category to Towing service, add only the secondary categories you truly run, load twenty photos of your own trucks and real recoveries, and write every service line you sell into the services section, including winch-out, lockout, jump start and long distance transport. The common mistake is claiming 24 hour hours because the competition does. 50.7% of towing companies claim them and plenty go to voicemail overnight, which buys a one-star review instead of a job. Another 30.7% list no hours at all, which quietly removes them from late-night results. Two weeks in, working looks like more calls tapped straight from the map and photo views climbing week over week.