Google Ads management for a towing company
Towing is close to a pure emergency purchase, so the ad has one job: ring the phone before the driver dials the next number. Call ads beat clicks on emergency terms. A second, smaller website campaign carries the work people read about first, junk car removal, long distance transport, motorcycle and equipment hauling.
A retail tow call from Google runs $18 to $60 in most metros. If your average tow is around $165 and you close seven of ten calls, $40 a call is a comfortable business and $120 usually means the structure is wrong, not the market. The mistake nearly every yard makes is one broad match campaign with no negative list, so budget goes to "tow strap" and "tow truck for sale" clicks. Two weeks in, working looks like 30 to 60 negatives added, a clean search terms report, and answered calls costing less than a quarter of a tow. The Google Ads guide has the full build.