Email and SMS campaigns for a towing company
Consumer towing has almost no repeat rate, so a consumer newsletter is close to worthless. The money here is business to business: body shops, independent garages, dealership service departments, apartment complexes, property managers, small fleets. Those accounts send work every month for years.
Only 19.6% of towing companies publish an email address anywhere, which tells you how little competition a monthly note faces. Send one paragraph a month to the trade list: response time, coverage, rate sheet, a direct cell number. Use SMS only for what is genuinely time-sensitive, storm and ice availability, and impound release reminders that clear vehicles off your lot. The mistake is mass texting consumers who never agreed to it. Capture written consent on the form and the intake, keep the record, and put an opt-out on every message. Two weeks in, working looks like a clean trade list, one email sent, and quote follow-ups running on transport jobs.