Review generation and reputation for a towing company
The median towing company carries 31 reviews. 27.1% have fewer than ten and the top tenth sit around 219. In the map pack, review volume is the tiebreaker among yards at similar distance, and at 2 a.m. it is the only thing a stranded person judges you on.
Towing makes the ask harder than any other trade, because the customer is having a bad day and paying more than expected. The request has to land at the moment of relief, at the drop, from the driver, not in an email three days later when the bill has sunk in. One scripted line and a text with the direct link, sent from the truck. 20.5% of towing companies sit under a 4.0 average, and digging out is slow arithmetic, since twenty new five-star reviews move a number further than any reply ever will. Two weeks in, working looks like eight to fifteen new reviews and nothing older than a day left unanswered.